How I Automated My Skool DMs

Skool sends one auto-DM when someone joins your community. For a long time, that was all I did. One message, then hope they stick around.

The problem was that most people didn't reply to that first message. They weren't bad leads. They were busy, or they forgot, or they just didn't see it. A follow-up a couple days later would get replies from people who completely ignored the first one.

So I built a system to send follow-ups automatically. That's what this post is about.

The welcome DM

Skool has a 300-character limit on auto-DMs. My welcome message looks like this:

#NAME#, welcome in

You just joined something special Skoot is going to change how you convert members Thank you for being here It means more than you know

Then a second message with the install link and a nudge: "Your Auto DMs are waiting."

No question. Just make them feel welcome and give them the first step.

The follow-up sequence I use

Here's the flow I run for new members:

Welcome DM — sent when they join. One question.

Follow-up 1 (1 hour later) — "Once you're set up, grab time with me and I'll walk you through everything. Here's my calendar: [link]"

Follow-up 2 (2 days later) — "Did you get set up yet? Hit me here if you get stuck."

Follow-up 3 (3 days later) — "Want help before your trial ends? Reply 'yes' and I'll send my calendar."

Three follow-ups. Spaced out over a few days. If they don't reply after that, I stop.

Sequence builderDM flow

Why I automated it

I wanted every new member to get the same follow-up sequence, every time. Not just when I remembered.

I built Skoot to do this. It sends the follow-ups automatically. All the sequences run 24/7 on our servers, even when my computer is off.

The short version

• Skool's auto-DM is a starting point, not the finish line
• Most people who ignore the first message aren't saying no. They're busy.
• I send 3 follow-ups spaced over a few days
• Make them feel welcome first, then give them the next step
• The whole thing runs automatically, 24/7